Cardboard cutouts, pooping geese … sandwiches? All of those and more have triggered emergency responses. And not small ones, either.

Some marketing ideas are so spectacularly stupid, you wonder what moron gave them the green light. Others are so dumb they actually got people arrested and caused mass panic.

Awwww, look at how cute it is! I just want to pet its fluffy little OH DEAR GOD, IT’S TEARING MY FACE COMPLETELY OFF OF MY HEAD!

Look, we're aware that we screw up as much as (or more than) the average person. But these people took it to a whole new level. And they are hilarious.

Though horrifying, finding a foreign object in your food usually has a reasonable explanation. Other times ... not so much.

Pranks basically have two rules: 1) Be funny, and 2) don't get people sued or thrown in jail. Nobody told these people that.